Digital marketing has changed the way today's consumers connect with businesses. In the Digital Marketing diploma program, you will learn about contemporary marketing techniques that are used in today's digital age. You will develop business foundation skills and explore marketing fundamentals with an emphasis on digital and Internet marketing, search engine optimization as well as be introduced to the web tools available to support a successful campaign such as web analytics and tracking.
The Digital Marketing diploma program at Robertson College Edmonton will provide you with the digital marketing skills you need to succeed in today's business world.
Explore marketing fundamentals and gain an in-depth look into the digital channels available and how to implement across these mediums.
The knowledge acquired throughout this program will help you develop effective digital marketing strategies for your future employers or for your small business.
The Digital Marketing program includes a compulsory 4-week full-time practicum where you will be able to apply firsthand the concepts and skills learned during the program.
The program might be right for you if:
Graduates of the Digital Marketing program will find employment in a wide range of businesses, across a variety of sectors but can also be employed in advertising, marketing, and public relations agencies.
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