Develop the digital marketing skills that you can apply to today's business world

Digital marketing has changed the way today's consumers connect with businesses. In the Digital Marketing diploma program, you will learn about contemporary marketing techniques that are used in today's digital age. You will develop business foundation skills and explore marketing fundamentals with an emphasis on digital and Internet marketing, search engine optimization as well as be introduced to the web tools available to support a successful campaign such as web analytics and tracking.

Take this course at one of the following campuses
  • winnipeg
  • calgary
  • edmonton
  • online

Program Highlights

The Digital Marketing diploma program at Robertson College Edmonton will provide you with the digital marketing skills you need to succeed in today's business world.

Explore marketing fundamentals and gain an in-depth look into the digital channels available and how to implement across these mediums.

The knowledge acquired throughout this program will help you develop effective digital marketing strategies for your future employers or for your small business.

  • Learn about the events and triggers that impact consumer behaviour
  • Gain an understanding of digital marketing with special focus on website marketing, content marketing and maintenance, writing for the web, creating a digital media strategy, digital branding, and email marketing
  • Gain insight on the tools available to measure, manage and analyze digital data for better decision-making
  • Learn about web design, mobile marketing, search engine optimization (SEO) and develop techniques for managing online crisis and feedback
  • Develop business foundation skills in business communications, and learn about organization structure, human relations, and office procedures useful within an office setting.

Digital Marketing Practicum

The Digital Marketing program includes a compulsory 4-week full-time practicum where you will be able to apply firsthand the concepts and skills learned during the program.

what you could be earning in less than one year$36,092 - $48,500wage data taken from:
program duration44 Weeks

Who should take the Digital Marketing Program?

The program might be right for you if:

  • You are a strong communicator with strong interpersonal and organizational skills
  • You are interested in pursuing a business career that will allow you to utilize your creativity and analytical skills
  • You are a small business owner or business professional looking to improve your understanding and skills in online marketing

Career Opportunities

Graduates of the Digital Marketing program will find employment in a wide range of businesses, across a variety of sectors but can also be employed in advertising, marketing, and public relations agencies.

  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Assistant
  • Marketing Administration Coordinator
  • Digital Marketing Coordinator
  • Digital Marketing Specialist
  • Digital Media Coordinator
  • E-commerce Marketing Coordinator
  • Social Media Coordinator

See a list of current opportunities in the Edmonton, AB area [Opens via Indeed]

Let’s Get Started

Fill out the form below and one of our Student Admissions Advisors will get in touch with you to guide you through enrolling for this program, and answer any questions you have.

By submitting this form, you agree to receive future communications from Robertson College and understand you may opt out at any point in the future.