Whether it’s a promotional email in your inbox or a search result on Google, the majority of people have experienced digital marketing, but not many people know how to do digital marketing and what it’s like to work as a digital marketer. It doesn’t matter if you have your sight on a career at a large company or freelancing for different clients, there are a variety of steps an aspiring digital marketer can take. No matter which path you take, there are so many jobs available for those with relevant and up-to-date skills. Plus, if you’re looking to start your career in digital marketing, there is no better time than now. With the rise of people using their phones, companies are moving their marketing focus to digital. If you’re looking to jumpstart your career in digital marketing but aren’t sure how, we’ve compiled our top tips and suggestions below.
Digital Marketing in a nutshell
Before we can get into how to get started in digital marketing and what a digital marketer does, it’s crucial to understand the basics and answer the question—what is digital marketing? Digital marketing includes all online marketing efforts or on other digital channels. Digital marketing uses search engines, social media, email marketing, pay per click ads and other strategies and tactics to attract their target audiences. Digital marketing is crucial for modern businesses because the internet is an important gateway for how consumers purchase these days.
Today, it is less about walking in to a store and asking a sales associate for more information, and more about using the internet to help them make an informed decision and most of the time, making the actual purchase. This is where digital marketing comes in—it helps a business speak to their audience directly, no matter where they are in the digital buyer’s journey.
Unlike many traditional offline marketing efforts, digital marketing allows digital marketers to see accurate real-time results and data. When companies put an advertisement in a newspaper or magazine, it’s tough to accurately estimate how many people actually flipped through that page and actually paid attention to your ad. There is no direct way to know if the specific ad was responsible for any sales at all. On the other hand, digital marketers can measure a companies’ return of investment (ROI) for pretty much all digital marketing tactics. For example, with website traffic, digital marketers can see the exact number of people who viewed the company website and where they came from.
Digital marketing is more than just a pop-up ad on social media or the side of a website. It’s a combination of tactics and strategies that is typically unique to each business. It can be a series of blog posts that generate traffic, it could be social media promotion and sponsored posts. Maybe it is an email campaign that drives traffic to a landing page. Digital marketing is all of the above and so much more.
Since digital marketing is so broad, and consistently growing, the best way to approach digital marketing is to have clear objectives. When launching a digital media campaign or a strategy, it’s important to have a specific goal in mind. Depending on the overarching goal or objective, there are different digital marketing tactics you can use.
Some of the most common digital marketing tactics are:
- Social Media Marketing
- Content Marketing.
- Affiliate Marketing
- Email Marketing
- Digital PR
- Pay Per Click
- Native Advertising
- Marketing Automation
How start a career in digital marketing?
If you are keen on working in digital marketing, we’ve compiled a list of our top tips that will help you start the digital marketing career you want today. Read our top tips below to understand how to get into online marketing.
1. Proper education
While not mandatory, most digital marketing positions require some sort of education. Whether it’s a degree, diploma or a certificate, it’s important to have some sort of formal training. As the digital industry grows, hiring managers are becoming more savvy when it comes to differentiating candidates. In order to stand out from the competition, research digital marketing programs and see what stands out for you. We recommend taking a look at Robertson’s Digital Marketing Diploma Program. The course covers contemporary marketing techniques used in today’s digital age. You’ll develop foundational business skills with a key emphasis on digital marketing, like SEO and other web tools. This hands-on course gives students the real work experience they can take to the job right after graduation.
2. Stay up to date
If you want to be a digital marketer, you have to be on top of everything digital marketing. You should subscribe to websites like Moz, Hubspot, Social Media Examiner, and Later Media to name a few. These websites are all great resources with information regarding up-to-date algorithms and key information.
3. Connect with people
One of the main things to keep in mind when getting into digital marketing is the people you surround yourself with. It is so important to reach out to people in the industry and really put yourself out there. Attend industry events and conferences in your area and start growing relationships with other digital marketers. Especially at the beginning of your career, it’s important to ask questions and take in all the information you can get.
If you want to get started in digital marketing, you need a passion for the industry. It is fast-paced and can be competitive, which means it can be tough. The most successful digital marketers are the ones who are passionate about what they do, want to try new things and are genuinely curious about the industry.
5. Build your personal brand
Building a personal brand works hand in hand with having drive and passion. If you want to be a digital marketer, you have to have some sort of online presence. It’s very likely that hiring managers or recruiters will look for you on social media, especially if you’re applying for a social media marketing specialist position, for example. If you want to show your future employer that you can help build their company’s brand, they want to see that you can build your own personal brand too.
Becoming a digital marketer
Now that you understand what digital marketing is and it takes to get into digital marketing, it’s time to answer the main question. How can you become the in-demand digital marketer most companies are seeking? On top of attaining the proper credentials and education, there are several different paths and streams you can take. Here are some key tips that will help you get started in digital marketing.
Network and learn from digital marketing experts
While there are hundreds of digital marketing podcasts and articles online, sometimes investing in a professional conference can offer benefits that other informational sources can’t. At a digital marketing conference, you have the chance to listen to industry experts, learn from them, and also network woth other people who are attending the conference. Many of these conferences are full of workshops, sessions, and lessons that are geared to help you grow your understanding of digital marketing and the “why” behind what you do. Check out this list of digital marketing conferences to check out in 2019.
Connect with like-minded people
If you’re starting out your digital marketing career, it’s important to consider your social circle and who you are surrounding yourself with. As an online marketer, a huge part of your job is developing communities online, so why not be active in a like-minded community of marketers yourself? Being active in a community of your peers will push your confidence and will open your eyes to new ideas and digital marketing strategies.
Find a digital marketing internship
Not only will a digital marketing internship help on your resume, but it will also help you understand yourself better. It will help you decide what you like and dislike in a work environment, which will ultimately help you grow in your career. An internship puts you face to face with real-world work. Most diploma or degree programs include work-placement internships.
Become a member of a professional body
Digital marketing is an ever growing industry and becoming a member of a professional representative body can help you stand out from the competition when trying to land a job. Do some research and see if there are any professional digital marketing groups or ones with similar members in your area.
Practiced continued learning
As mentioned above, digital marketing is always changing. Google, Twitter, and Instagram continuously change their algorithms and interfaces, which means digital marketing professionals always need to be on top of their game. If you’re truly passionate about digital marketing and the direction it’s going in, studying and learning about it won’t seem like a task. There are many great online courses you can take. If you want to learn more about PPC or SEO, there are specific courses for that. Don’t be weary when it comes to investing in your career.
Digital Marketing Careers
What can a career in digital marketing actually look like for you? Below are three digital marketing career streams you could take.
Digital Marketing Specialist
You’ve probably seen Digital Marketing Specialist job postings on LinkedIn and thought to yourself, what is a digital marketing specialist? What does their day to day actually look like? A digital marketing specialist has the same objectives and goals as any marketing professional, the only difference is that the main focus is on digital and social channels. They help increase brand awareness, promote products and services, and ultimately drive conversions. They research, plan, and execute digital marketing strategies and translate business goals and objectives into online marketing campaigns. The digital marketing specialist role can look very different depending on the size and type of company.
In broad terms, SEO specialists help businesses rank higher on Google. They use a variety of different approaches to make this happen. They may work directly with content creators to make sure they produce keyword heavy content, or they may do the writing and editing themselves. An SEO specialist’s main KPI is organic traffic.
Social Media Marketing Specialist
A social media marketing specialist manages social networks for the company. Their main responsibility is to create a posting schedule for all of the company’s written and visual content. They may write and produce the content or they may work with a content marketing specialist to develop a strategy for which content to post on which social platform. A social media manager’s main KPI’s are follows, shares, and impressions. They are the go-to person in the office when it comes to creating content, no matter which platform. They have a keen eye to detail, are forward thinkers and are very creative.
Social media marketing specialists help promote company content and their brand on social media channels to drive traffic, generate leads, and create brand awareness. The channels social media marketers focus on typically are: Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest.
Social media marketing specialists will typically create social media strategies for each platform. When social media marketing specialists are brainstorming social media strategies, they typically keep two things in mind: who their target audience is and what the company is hoping to achieve from the campaign.
Whether you are looking to begin freelance work, or join a digital marketing team at a large firm, all of the above information will help you succeed on your journey.
Thanks for reading!
Looking to start a career in Digital Marketing? Learn more about our Digital Marketing program and how it can help you develop the digital marketing skills that you can apply in today’s business world.