School of Business

Customer Relations Management

Learn the importance of customer service to any business and what differentiates e-commerce customer service from traditional customer service.

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Learn the importance of customer service to any business.

In this self-directed micro-course, students will learn how important customer service is to any business and e-business. Specifically, students will be able to differentiate between e-commerce customer service versus traditional customer service and will be able to describe the role of customer service in each stage of the purchase cycle.

Course Highlights

Learners who successfully complete this course will be able to:

  • Describe the role of CSR for e-Commerce
  • Identify the difference between customer service for e-Commerce and traditional transactions
  • Identify associated costs of e-Commerce CSR in terms of budget/cost and opportunity costs
  • Describe the role of customer service in each stage of the purchase cycle

 

*Learners who successfully complete this course will receive a digital badge and e-certificate. Learners may choose to further their training in the field with the Robertson e-Commerce Professional diploma program.

Course Details

Quick Facts

Format:

Online Micro-Course

Length:

10 Hours completed at your own pace

Course Price:

$150

Who is Eligible?

This online course can be taken by anyone. There are no specific requirements for entry. The course and its content may be of special interest to professionals who are looking to up-skill and professionals who are considering transitioning their business online or looking to further develop their e-business knowledge/practices.

Flexible Learning

Study Anywhere
With micro-courses, you choose where you learn. Our flexible course format gives you the freedom to study where, when and how it works best for you – you set your own schedule.

24/7 Access
Thanks to our online learning hub Brightspace, you have access to your course materials 24 hours a day, 7 days a week. Pick up your coursework when it makes sense for you.

Boost Your Resume
Once you’re done, you’ll get to add an E-Course Certificate to your resume, boosting your credibility, skills and competitive advantage in your current or future career.

Terms and Conditions

Refund Policy

Refunds will only be considered when requested within two weeks of the date of registration and for learners who have not completed more than 25%.  

  1. Days 1-7 after registration; learners will be eligible for a full refund if they have not completed more than 25%.
  2. Days 8-14 after registration; learners will be eligible for a refund minus $50.00 administration fee if they have not completed more than 25%. 
  3. No refund will be issued for learners who have completed more than 25% within two weeks following their registration.
  4. No refund will be issued for learners after the two weeks following their registration.
  5. To be eligible for a refund, students must submit an email request to the Micro Course Team at [email protected] within the specified timeframe.

 

Course Access Duration

Learners are able to complete this course at their own speed up to a maximum of three months. At the three month expiry, any learner who has yet to complete the course will be unenrolled, leading to loss of access.

Course Price
$150
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