Robertson College / Programs / Digital Marketing
Robertson College / Programs / Digital Marketing
School of Business

Digital Marketing Diploma

Develop digital marketing skills that you can immediately apply in today's business world.

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Program Overview

The Robertson Online Digital Marketing diploma program will provide you with the digital marketing skills you need to succeed in today’s business world.

Not only will you explore marketing fundamentals and the factors that influence consumer behaviour, you will also gain an in-depth education on the digital channels available and how they can be implemented to reach your target audience.

The knowledge you will gain throughout this program will help you develop effective digital marketing strategies for your future employers or for your small business.

  • Learn about the events and triggers that impact consumer behaviour
  • Gain an understanding of digital marketing with special focus on website marketing, content management and maintenance, writing for the web, digital media strategy, digital branding, and email marketing
  • Gain insight on the tools available to measure, manage and analyze digital data for better decision-making
  • Learn about web design, mobile marketing, search engine optimization (SEO), email marketing and managing online crisis
  • Develop business foundation skills in business communications and learn about organizational structure, human relations and office procedures within an office setting


Formats Available

This online program is also taught on-campus. Select a campus below for more information.

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Program Details

Quick Facts



Online Learning



45 Weeks (11 Months)



4 Weeks
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Admission Requirements

Our admissions agents can work with you to ensure you meet the program’s criteria. This program is not currently open to International Students. Need advice? A Student Admissions Advisor is here to support you.

Contact Admissions

Career Opportunities

Graduates can find employment in a wide range of businesses across a variety of sectors but can also find employment in advertising, marketing and public relations agencies.

  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Assistant
  • Marketing Administration Coordinator
  • Digital Marketing Coordinator
  • Digital Marketing Specialist
  • Digital Media Coordinator
  • E-commerce Marketing Coordinator
  • Social Media Coordinator



You could be earning in less than a year

Lifetime Career Services

As a Robertson grad, our team will provide you with lifetime Career Development Support related to your program that will amplify your employment search strategies. We’ll help you create an employment search checklist, review your resume and cover letter, prepare for the interview and provide tips on building your professional network. 

Students, grads and alumni will also be invited to participate in exclusive Community Connection events such as virtual mixers with guest industry professionals as well as career development and employment strategy workshops. 

Learn more about Lifetime Career Services.

Next Start Dates

We accept new students into this program regularly at specified start dates. All Robertson Online courses are hosted on Brightspace, our online-learning hub. When you enroll, you’ll access your course materials, hand in assignments and connect with your instructors and peers through the online tool.

Online — Remote
January 11, 2021
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New start dates are being released all the time. Contact us for more dates.

Live near a Robertson campus? This course is also delivered on-campus.
Click here to learn more.

Topics of Study

Administrative Office Procedures - 20 hours

Introduces students to common office procedures such as human relations; organization structure and office layout; office technology; front-line reception; aspects of business communication specific to the office professional and record keeping.

Business Communications - 60 hours

Focuses on teaching the essential skills for basic business writing and professional interaction. This course also emphasizes the role technology plays in the workplace to enhance communication.

Career Preparation - 40 hours

Introduces students to strategies for a successful job searching, interviewing and career management.

Customer Service - 20 hours

Provides a foundation for customer service, and focuses on building lifelong customer relationships through the development of positive customer care approaches.

Introduction to Business - 40 hours

Introduces students to a broad overview of the world of business. Students consider how various external factors such as government and social trends affect business. Students consider the role of economics, information technology, management, organization styles, global trends, finance, human resources and production play in Canadian business.

Introduction to Human Resources - 20 hours

Provides a general overview of the human resource functions that assist an organization deliver value through proper management of the employee life cycle.

MS Office Applications - 80 hours

Prepares students to perform functions common to all Microsoft Windows applications. Elements include the ability to create and manipulate Word, Excel, or PowerPoint applications, modify the display of toolbars and other on-screen elements, use online help, and perform file management, editing, formatting and printing functions common to most Windows applications.

Keyboarding - 20 hours

Improves touch typing skills on a keyboard with a focus on improving speed and accuracy. This course increases job efficiency and understanding of work station ergonomics.

Consumer Behaviour - 40 hours

Introduces students to consumer behaviour within a marketing context and explores how factors influence buying decisions, trends and how techniques impact consumer behaviour.

Content Marketing - 40 hours

Develops a deep understanding of content marketing with an emphasis on the importance of content marketing to businesses, how to test and optimize content and how to take advantage of current content marketing trends.

Digital Analytics - 60 hours

Introduces students to the tools necessary to provide businesses with effective analytics reports.

Digital Marketing Fundamentals - 60 hours

Introduces students to the digital marketing strategies that will deliver immediate value to an organization.

Entrepreneurship - 40 hours

Provides an overview of entrepreneurial concepts and strategies. Topics include opportunity selection, competitive analysis, location selection, distribution, marketing promotions, financial considerations, legal and risk management issues, and business purchase or franchising opportunities.

Intro to Web Design - 40 hours

Explores the principles of project planning and website design and the implementation of search engine optimization strategies.

Mobile Marketing - 40 hours

Introduces students to mobile marketing with an emphasis on understanding the importance of mobile marketing to businesses, the history and future of mobile marketing and how to take advantage of current mobile marketing trends.

Online Crisis Management - 40 hours

Explores the fundamentals of monitoring online review and social media sites for reputation and risk management as it pertains to business online.

Principles of Marketing - 80 hours

Introduces students to the marketing system and the marketing decision-making process revolving around the marketing mix (product, price, place and promotion).

Search Engine Marketing - 40 hours

Explores search engine marketing with an emphasis on the business value of search marketing and learning how to create a search marketing program.

Online Learning

Study Anywhere
You choose where you learn. Robertson Online offers flexible courses that give you the freedom to study where, when and how it works best for you. You’ll stay up-to-date with weekly assignments and quizzes on Brightspace, so you won’t fall behind.

Instructor Support
Learn from industry professionals who bring real-life experience and insight into the classroom. You’ll have virtual support from your instructors through Brightspace, where you can book video appointments and use the instant messenger to ask questions.

The Power of Brightspace
All Robertson Online courses are hosted on Brightspace, our online-learning hub. You can study anytime, anywhere and access your course materials, submit assignments and connect with your instructors and peers, all through the online tool.

How It Works

Getting Started

Our flexible start dates give you plenty of opportunities to plan for school and live your life around it.

Taking the Course

All Robertson Online courses are hosted on Brightspace, an online platform designed to give you everything you need to succeed in remote learning.

Entering the Workforce

Our programs set you up to adapt to industry changes and thrive in our modern digital workforce.

Read more about How It Works.

Financial Assistance and Flexible Funding

Robertson offers a variety of financial aid opportunities to ease students’ stress and allow them to focus on their studies. If you need extra support, we have flexible funding to accommodate all our students, no matter their financial situation. Our dedicated Financial Aid Officers will help you every step of the way.

Questions about tuition and funding?

Contact Admissions


The practicum is an essential part of a student’s program. It is not merely a graduation requirement; it is an extension of the in-class learning. The practicum asks you to apply the skills, theories, and concepts that you learned in your classes in an entry-level work experience situation.

Practicum must begin and end within the dates outlined in your program schedule and enrolment contract. Practicum is a full-time, unpaid commitment and is presently available in 2 formats:

  • A self-procured practicum
  • A practical project

Who should take the Digital Marketing Program?

The program might be right for you if:

  • You are a strong communicator with strong interpersonal and organizational skills
  • You are interested in pursuing a business career that will allow you to utilize your creativity and analytical skills
  • You are a small business owner or business professional looking to improve your understanding and skills in online marketing

Let's Get Started

Fill out the form below and one of our Student Admissions Advisors will get in touch with you to guide you through enrolling for this program and answer any questions you have.

Speak with admissions
1 (855) 333-9319
Request Info