Robertson / Programs / Digital Marketing

Digital Marketing Diploma Program Winnipeg

Develop the digital marketing skills that you can apply to today's business world.

Apply for this Program

Digital marketing has changed the way today's consumers connect with businesses. In the Digital Marketing diploma program, you will learn about contemporary marketing techniques that are used in today's digital age. You will develop business foundation skills and explore marketing fundamentals with an emphasis on digital and Internet marketing, search engine optimization as well as be introduced to the web tools available to support a successful campaign such as web analytics and tracking.

Program Overview

The Robertson College Digital Marketing diploma program will provide you with the digital marketing skills you need to succeed in today’s business world.

Not only will you explore marketing fundamentals and the factors that influence consumer behaviour, you will also gain an in-depth education on the digital channels available and how they can be implemented to reach your target audience.

The knowledge acquired throughout this program will help you develop effective digital marketing strategies for your future employers or for your small business.

  • Learn about the events and triggers that impact consumer behaviour
  • Gain an understanding of digital marketing with special focus on website marketing, content management and maintenance, writing for the web, creating a digital media strategy, digital branding, and email marketing
  • Gain insight on the tools available to measure, manage and analyze digital data for better decision-making
  • Learn about web design, mobile marketing, search engine optimization (SEO), email marketing and managing online crisis
  • Develop business foundation skills in business communications and learn about organizational structure, human relations, and office procedures within an office setting

Careers

Graduates of the Digital Marketing program will find employment in a wide range of businesses, across a variety of sectors but can also find employment in advertising, marketing, and public relations agencies.

  • Marketing Coordinator
  • Marketing Specialist
  • Marketing Assistant
  • Marketing Administration Coordinator
  • Digital Marketing Coordinator
  • Digital Marketing Specialist
  • Digital Media Coordinator
  • E-commerce Marketing Coordinator
  • Social Media Coordinator

 

 

Topics of Study

Administrative Office Procedures - 20 hours

This course introduces students to common office procedures. Topics such as human relations; organization structure and office layout; office technology; front-line reception; aspects of business communication specific to the office professional; and record keeping are covered.

Business Communications - 60 hours

This course teaches students the essential skills for basic business writing and professional interaction.  This course also emphasizes the role technology plays in the work place to enhance communication. 

Career Preparation - 40 hours

In this course, students will be introduced to strategies for a successful job search, interview and career management.

Customer Service - 20 hours

This course provides a foundation for customer service, and focuses on building life-long customer relationships through the development of positive customer care approaches. 

Keyboarding - 20 hours

In this course students will learn proper technique for keyboarding to develop greater keyboarding skill, speed and accuracy.

MS Office Applications - 80 hours

In this course students will learn proper technique for keyboarding to develop greater keyboarding skill, speed and accuracy.

MS Office Applications - 80 hours

This course will prepare students to perform functions common to all Microsoft Windows applications. Elements include the ability to create and manipulate Word, Excel, or PowerPoint applications, modify the display of toolbars and other on-screen elements, use online help, and perform file management, editing, formatting and printing functions common to most Windows applications.

Entrepreneurship - 40 hours

This course provides an overview of entrepreneurial concepts and strategies. Topics include opportunity selection, competitive analysis, location selection, distribution, marketing promotions, financial considerations, legal and risk management issues, and business purchase or franchising opportunities.

Introduction to Web Design - 40 hours

This course will introduce the principles of project planning and website design and the implementation of Search Engine Optimization strategies.

Online Security and Crisis Management - 40 hours

In this course, students will be able to explore the fundamentals of monitoring online review and social media sites for reputation and risk management as it pertains to business online.

Social Media Marketing Strategies - 40 hours

Students will be introduced to social media marketing initiatives that are designed to meet business objectives.

Digital Marketing Fundamentals - 60 hours

This course is designed to introduce students to the digital marketing strategies that will deliver immediate value to an organization.

Digital Analytics - 60 hours

This course is designed to introduce students to the tools necessary to provide businesses with effective analytics reports.

Content Marketing - 40 hours

This course is designed to introduce students to content marketing with an emphasis on understanding the importance of content marketing to businesses, how to test and optimize content, and how to take advantage of current content marketing trends.

Search Engine Marketing - 40 hours

This course is designed to introduce students to search engine marketing with an emphasis on the business value of search marketing and learning how to create a search marketing program.

Mobile Marketing - 40 hours

This course is designed to introduce students to mobile marketing, with an emphasis on understanding the importance of mobile marketing to businesses, the history and future of mobile marketing, and how to take advantage of current mobile marketing trends.

Consumer Behaviour - 40 hours

This course is designed to introduce students to consumer behaviour within a marketing context and explore how factors influencing buying decisions, trends, and techniques impact consumer behaviour.

Principles of Marketing - 80 hours

This course is designed to introduce students to the marketing system and the marketing decision making process revolving around the marketing mix (product, price, place, and promotion).

Introduction to Human Resources - 20 hours

This course provides a general overview of the human resource functions that assist an organization deliver value through proper management of the employee life cycle.

Introduction to Business - 40 hours

Gain a broad overview of the world of business in this introductory course on business. You will consider how various external factors such as government and social trends can affect business. You will also consider the role that economics, information technology, management, organization styles, global trends, finance, human resources and production plays in Canadian business.

Digital Marketing Practicum

This program includes a compulsory 4-week full-time practicum where you will have the opportunity to apply firsthand the concepts and skills learned during the program.

Who should take the Digital Marketing Program?

The program might be right for you if:

  • You are a strong communicator with strong interpersonal and organizational skills
  • You are interested in pursuing a business career that will allow you to utilize your creativity and analytical skills
  • You are a small business owner or business professional looking to improve your understanding and skills in online marketing

Let's Get Started

Fill out the form below and one of our Student Admissions Advisors will get in touch with you to guide you through enrolling for this program and answer any questions you have.