Digital marketing has changed the way today's consumers connect with businesses. In the Digital Marketing diploma program, you will learn about contemporary marketing techniques that are used in today's digital age. You will develop business foundation skills and explore marketing fundamentals with an emphasis on digital and Internet marketing, search engine optimization as well as be introduced to the web tools available to support a successful campaign such as web analytics and tracking.
The Robertson College Digital Marketing diploma program will provide you with the digital marketing skills you need to succeed in today’s business world.
Not only will you explore marketing fundamentals and the factors that influence consumer behaviour, you will also gain an in-depth education on the digital channels available and how they can be implemented to reach your target audience.
The knowledge acquired throughout this program will help you develop effective digital marketing strategies for your future employers or for your small business.
- Learn about the events and triggers that impact consumer behaviour
- Gain an understanding of digital marketing with special focus on website marketing, content management and maintenance, writing for the web, creating a digital media strategy, digital branding, and email marketing
- Gain insight on the tools available to measure, manage and analyze digital data for better decision-making
- Learn about web design, mobile marketing, search engine optimization (SEO), email marketing and managing online crisis
- Develop business foundation skills in business communications and learn about organizational structure, human relations, and office procedures within an office setting
Graduates of the Digital Marketing program will find employment in a wide range of businesses, across a variety of sectors but can also find employment in advertising, marketing, and public relations agencies.
- Marketing Coordinator
- Marketing Specialist
- Marketing Assistant
- Marketing Administration Coordinator
- Digital Marketing Coordinator
- Digital Marketing Specialist
- Digital Media Coordinator
- E-commerce Marketing Coordinator
- Social Media Coordinator
Topics of Study
Administrative Office Procedures - 20 hours
Introduces students to common office procedures, such as human relations; organization structure and office layout; office technology; front-line reception; aspects of business communication specific to the office professional and record keeping.
Business Communications - 60 hours
Focuses on teaching the essential skills for basic business writing and professional interaction. This course also emphasizes the role technology plays in the workplace to enhance communication.
Career Preparation - 40 hours
Introduces students to strategies for a successful job searching, interviewing and career management.
Customer Service - 20 hours
Provides a foundation for customer service, and focuses on building lifelong customer relationships through the development of positive customer care approaches.
Introduction to Business - 40 hours
Introduces students to a broad overview of the world of business. Students consider how various external factors such as government and social trends affect business. Students consider the role of economics, information technology, management, organization styles, global trends, finance, human resources and production play in Canadian business.
Introduction to Human Resources - 20 hours
Provides a general overview of the human resource functions that assist an organization deliver value through proper management of the employee life cycle.
MS Office Applications - 80 hours
Prepares students to perform functions common to all Microsoft Windows applications. Elements include the ability to create and manipulate Word, Excel, or PowerPoint applications, modify the display of toolbars and other on-screen elements, use online help, and perform file management, editing, formatting and printing functions common to most Windows applications.
Keyboarding - 20 hours
Improves touch typing skills on a keyboard with a focus on improving speed and accuracy. This course increases job efficiency and understanding of work station ergonomics.
Consumer Behaviour - 40 hours
Introduces students to consumer behaviour within a marketing context and explores how factors influence buying decisions, trends and how techniques impact consumer behaviour.
Content Marketing - 40 hours
Develops a deep understanding of content marketing with an emphasis on the importance of content marketing to businesses, how to test and optimize content and how to take advantage of current content marketing trends.
Digital Analytics - 60 hours
Introduces students to the tools necessary to provide businesses with effective analytics reports.
Digital Marketing Fundamentals - 60 hours
Introduces students to the digital marketing strategies that will deliver immediate value to an organization.
Entrepreneurship - 40 hours
Provides an overview of entrepreneurial concepts and strategies. Topics include opportunity selection, competitive analysis, location selection, distribution, marketing promotions, financial considerations, legal and risk management issues, and business purchase or franchising opportunities.
Introduction to Web Design - 40 hours
Explores the principles of project planning and website design and the implementation of search engine optimization strategies.
Mobile Marketing - 40 hours
Introduces students to mobile marketing with an emphasis on understanding the importance of mobile marketing to businesses, the history and future of mobile marketing and how to take advantage of current mobile marketing trends.
Online Crisis Management - 40 hours
Explores the fundamentals of monitoring online review and social media sites for reputation and risk management as it pertains to business online.
Principles of Marketing - 80 hours
Introduces students to the marketing system and the marketing decision-making process revolving around the marketing mix (product, price, place and promotion).
Search Engine Marketing - 40 hours
Explores search engine marketing with an emphasis on the business value of search marketing and learning how to create a search marketing program.
Social Media Marketing Strategies - 40 Hours
Provides an understanding of social media marketing initiatives that are designed to meet business objectives.
Digital Marketing Practicum
This program includes a compulsory 4-week full-time practicum where you will have the opportunity to apply firsthand the concepts and skills learned during the program.
Who should take the Digital Marketing Program?
The program might be right for you if:
- You are a strong communicator with strong interpersonal and organizational skills
- You are interested in pursuing a business career that will allow you to utilize your creativity and analytical skills
- You are a small business owner or business professional looking to improve your understanding and skills in online marketing
Let's Get Started
Fill out the form below and one of our Student Admissions Advisors will get in touch with you to guide you through enrolling for this program and answer any questions you have.