Explore This Program
The e-Commerce Professional program will provide students with a deep understanding of business operations, online sales strategies and is able to use various platforms to conduct digital sales or conversions on a website. Students will learn to gather and analyze data using a variety of web and social media tools such as Google Analytics, Tag Manager, Data Studio, Search Console, Trends, Facebook, YouTube and Twitter and Instagram Business. Students will also learn about e-commerce platforms such as Shopify, Infusionsoft, WooCommerce, PayPal, WePay, and Stripe. This program will allow graduates to:
- Understand the field of e-commerce
- Manage e-commerce projects
- Enhance the user experience
- Describe e-marketing strategies
- Use digital analytics
- Manage business operations
- Display professional work ethic
Our admissions agents can work with you to ensure you meet the program’s criteria. This program is not currently open to International Students.
Need advice? A Student Admissions Advisor is here to support you.Contact Admissions
Graduates will find employment in businesses of all sizes, across a variety of sectors.
- E-Commerce Specialist
- Customer/Client Support Agent
- Support Advisor
- E-Commerce Store Manager
- E-Commerce Operations Specialist
- Customer Support Team Leader/Lead
- Site Merchandiser or eCommerce Merchandise Manager
- Technical Support Specialist
- E-Commerce Partnership Manager
- E-Commerce Account Manager
- E-Commerce Coordinator
- Entrepreneur / Business Owner
- E-Commerce Marketing Assistant
- Merchant Support
- Support Advisor
- Marketing Coordinator
- Customer Success Manager
Next Start Dates
Online on your own time with 3 real-time optional sessions per week with your instructor.
Topics of Study
Introduction to e-Commerce
This course introduces students to the field of e-commerce and provides students with the opportunity to understand the significance and impact of e-commerce on the economy and society. Students will be introduced to the history of e-commerce, relevant e-commerce models, standards of practice, legislation and regulatory guidelines. Students will explore emerging issues and trends within the discipline.
This course introduces students to business operation concepts related to e-commerce. Students will become familiar with the use of Customer Relationship Management (CRM) systems and how they are used to support e-commerce. Students will also develop an understanding of electronic transactions, shopping cart and product delivery, supply chain management, and security strategies. Students will also learn about e-commerce platforms such as Shopify, Infusionsoft, WooCommerce, PayPal, WePay, and Stripe.
This course provides students with the knowledge and tools to communicate effectively and professionally in the workplace. Students will be introduced to essential skills in writing, speaking, formal presentations and the use of technology to enhance workplace communication.
This course will provide students with the skills, knowledge and tools to manage and execute projects efficiently and successfully.
This course introduces students to the data acquisition and marketing analytics used in e-commerce. Students will learn to gather and analyze data using a variety of web and social media tools such as Google Analytics, Tag Manager, Data Studio, Search Console, Trends, Facebook, YouTube and Twitter and Instagram Business. Students will develop the capacity to use data acquisition and marketing analytics to inform business planning.
This course introduces students to the scope of e-commerce marketing strategies. Marketing strategies such as email marketing, social media, blogging, video marketing, storytelling, and developing campaigns will be explored. Students will be given the opportunity to develop hands-on skills in each of these areas.
This course introduces students to the fundamentals of marketing as it applies to e-commerce. In this course, students will develop an understanding of marketing theory, market research, entrepreneurship, marking process and techniques, and market planning. Students will be introduced to strategy development, entrepreneurship and personal business planning. This course introduces students to the importance of effective marketing and entrepreneurship skills.
Search Engine Optimization (SEO)
This course introduces students to Search Engine Optimization (SEO) language and techniques. Students will develop a conceptual understanding of SEO principles, develop an understanding of the use of keywords, and understand how to optimize search rankings. Students will develop the capacity to use SEO analytics to inform business planning.
User Experience Design
This course introduces students to effective e-commerce design principles. Students will be introduced to User Experience (UX) Design and User Interface (UI) Design and how these fields interact to develop effective and engaging user experiences. Students will develop an understanding of the principles of UX and UI, become familiar with the concept of accessibility, and develop an understanding of how to implement effective e-commerce design strategies.
Customer Relations Management
This course provides a foundation for customer service, and focuses on building life-long customer relationships through the development of positive customer care approaches specific to e-commerce.
Trends and Disruptions in e-Commerce
In this course, students will explore trends and disruptions in the e-commerce industry and have an opportunity to research and present on one trend or innovative practice of their choice to further explore an area of interest.
Internet Law and Legislation
In this course, students will learn about internet laws and legislation pertaining to e-business. They will explore fair dealings, intellectual property rights and Copyright and discuss the role and role of patents, trademarks and domain names. This course will also touch on cyber crime as related to online sales and marketing.
Remote Work Essentials
In this course, you will learn strategies for working remotely and leading a remote team. You will discuss how to participate in and facilitate remote meetings, while exploring tools and technology to stay connected and productive. In addition, you will connect with other parents who are working remotely and share challenges and tips for working from home with children. This course will also touch on strategies for maintaining mental wellness and it will explore how resilience is often born from crisis.
This course introduces students to career preparation strategies. Students will be introduced to job search strategies, interviews and other career management strategies.
Practicum or Practical Project
In this program, students will have the option of completing either a practicum or online practical project. Both opportunities will provide students with an integrated work and learning experience.
Have the flexibility to live your life while going to school with our half-day classes. Our flexible start dates and small class sizes give you plenty of opportunities to learn when it’s best for you and gain the hands-on skills to succeed in any industry.
Learn from industry professionals who bring real-life experience into the classroom. You can book office hours or get virtual support from your instructors through Brightspace, where you can schedule video appointments and use instant messenger to ask questions.
Lifelong Career Services
Connect with a career specialist in your field who will help you find a meaningful place to start your career. As a graduate, you’ll have lifelong access to student services that will help you with resume building, interview preparation and networking.
Financial Assistance & Funding
Robertson offers a variety of financial aid opportunities to ease students’ stress and allow them to focus on their studies. If you need extra support, we have flexible funding to accommodate all our students, no matter their financial situation. Our dedicated Financial Aid Officers will help you every step of the way.
Questions about tuition & financial assistance?Contact Admissions
Self Procured Practicum
The practicum is an essential part of a student’s program. It is not merely a graduation requirement; it is an extension of the in-class learning. The practicum asks you to apply the skills, theories, and concepts that you learned in your classes in an entry-level work experience situation.
Practicum must begin and end within the dates outlined in your program schedule and enrolment contract. Practicum is a full-time, unpaid commitment and is presently available in 2 formats:
- A self-procured practicum
- A practical project
“I am impressed with how thorough the curriculum is. Kudos for covering the home office and legal aspects, which often go overlooked in this field but are critical for success”
-Mike G Girardin, Director of E-Commerce, Western Glove Works (Silver Jeans Co./JAG Jeans)
Let's Get Started
Fill out the form below and one of our Student Admissions Advisors will get in touch with you to guide you through enrolling for this program and answer any questions you have.