School of Business

e-Commerce Professional Program Online

This program will prepare graduates to start their own e-business or become a valuable member of an already established e-business team.

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Program Overview

The Online e-Commerce Professional program will provide students with a deep understanding of business operations, online sales strategies and is able to use various platforms to conduct digital sales or conversions on a website. Students will learn to gather and analyze data using a variety of web and social media tools such as Google Analytics, Tag Manager, Data Studio, Search Console, Trends, Facebook, YouTube and Twitter and Instagram Business. Students will also learn about e-commerce platforms such as Shopify, Infusionsoft, WooCommerce, PayPal, WePay, and Stripe. This program will allow graduates to:

  • Understand the field of e-commerce
  • Manage e-commerce projects
  • Enhance the user experience
  • Describe e-marketing strategies
  • Use digital analytics 
  • Manage business operations
  • Display professional work ethic

Program Delivery

This program is offered at multiple Robertson College campus locations and via Robertson Online. Select a campus below to view campus specific information, like schedule information and enrolment dates.

Campus
Online
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Program Details

Quick Facts

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Duration:

46 weeks

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Practicum:

3 Weeks
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Admission Requirements

Our admissions agents can work with you to ensure you meet the program’s criteria. This program is not currently open to International Students.

Need advice? A Student Admissions Advisor is here to support you.

Contact Admissions

Career Opportunities

Graduates will find employment in businesses of all sizes, across a variety of sectors.

  • E-Commerce Specialist
  • Customer/Client Support Agent
  • Support Advisor
  • E-Commerce Store Manager
  • E-Commerce Operations Specialist
  • Customer Support Team Leader/Lead
  • Site Merchandiser or eCommerce Merchandise Manager
  • Technical Support Specialist
  • E-Commerce Partnership Manager
  • E-Commerce Account Manager
  • E-Commerce Coordinator
  • Entrepreneur / Business Owner
  • E-Commerce Marketing Assistant
  • Merchant Support
  • Support Advisor
  • Marketing Coordinator
  • Customer Success Manager

Next Start Dates

Online on your own time with 3 real-time optional sessions per week with your instructor.

Virtual Classroom
June 7, 2021
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New start dates are being released all the time. Contact us for more dates.

Topics of Study

Introduction to e-Commerce

60 hours

Course Description

This course introduces students to the field of e-commerce and provides students with the opportunity to understand the significance and impact of e-commerce on the economy and society. Students will be introduced to the history of e-commerce, relevant e-commerce models, standards of practice, legislation and regulatory guidelines.  Students will explore emerging issues and trends within the discipline.

Business Operations

120 hours

Course Description

This course introduces students to business operation concepts related to e-commerce.  Students will become familiar with the use of Customer Relationship Management (CRM) systems and how they are used to support e-commerce. Students will also develop an understanding of electronic transactions, shopping cart and product delivery, supply chain management, and security strategies. Students will also learn about e-commerce platforms such as Shopify, Infusionsoft, WooCommerce, PayPal, WePay, and Stripe.

Business Communication

60 hours

Course Description

This course provides students with the knowledge and tools to communicate effectively and professionally in the workplace. Students will be introduced to essential skills in writing, speaking, formal presentations and the use of technology to enhance workplace communication.  

Project Management

80 hours

Description

This course will provide students with the skills, knowledge and tools to manage and execute projects efficiently and successfully.

Digital Analytics

60 hours

Course Description

This course introduces students to the data acquisition and marketing analytics used in e-commerce.  Students will learn to gather and analyze data using a variety of web and social media tools such as Google Analytics, Tag Manager, Data Studio, Search Console, Trends, Facebook, YouTube and Twitter and Instagram Business.  Students will develop the capacity to use data acquisition and marketing analytics to inform business planning.

Marketing Strategies

80 hours

Course Description

This course introduces students to the scope of e-commerce marketing strategies.  Marketing strategies such as email marketing, social media, blogging, video marketing, storytelling, and developing campaigns will be explored.  Students will be given the opportunity to develop hands-on skills in each of these areas.

e-Marketing

60 hours

Course Description

This course introduces students to the fundamentals of marketing as it applies to e-commerce.  In this course, students will develop an understanding of marketing theory, market research, entrepreneurship, marking process and techniques, and market planning.  Students will be introduced to strategy development, entrepreneurship and personal business planning.  This course introduces students to the importance of effective marketing and entrepreneurship skills.

Website Development

80 hours

Course Description

This course introduces students to the skills necessary to design, create and enhance Web pages for e-commerce use.  Students will develop skills to create and publish Web pages that include text, hyperlinks, images, tables, frames, forms, sound and video.  Students will develop basic HTML and CSS skills.  Students will be given the opportunity to apply their learning by developing their own e-commerce website with a linked mobile platform.  Students will be introduced to programming languages such as Javascript and Python.

Search Engine Optimization (SEO)

80 hours

Course Description

This course introduces students to Search Engine Optimization (SEO) language and techniques.  Students will develop a conceptual understanding of SEO principles, develop an understanding of the use of keywords, and understand how to optimize search rankings.  Students will develop the capacity to use SEO analytics to inform business planning.

User Experience Design

40 hours

Course Description

This course introduces students to effective e-commerce design principles.  Students will be introduced to User Experience (UX) Design and User Interface (UI) Design and how these fields interact to develop effective and engaging user experiences. Students will develop an understanding of the principles of UX and UI, become familiar with the concept of accessibility, and develop an understanding of how to implement effective e-commerce design strategies.

Customer Relations Management

40 hours

Course Description

This course provides a foundation for customer service, and focuses on building life-long customer relationships through the development of positive customer care approaches specific to e-commerce.

Trends and Disruptions in e-Commerce

20 hours

Course Description

In this course, students will explore trends and disruptions in the e-commerce industry and have an opportunity to research and present on one trend or innovative practice of their choice to further explore an area of interest.

Internet Law and Legislation

20 hours

Course Description

In this course, students will learn about internet laws and legislation pertaining to e-business. They will explore fair dealings, intellectual property rights and Copyright and discuss the role and role of patents, trademarks and domain names. This course will also touch on cyber crime as related to online sales and marketing.

Remote Work Essentials

20 hours

Course Description

In this course, you will learn strategies for working remotely and leading a remote team. You will discuss how to participate in and facilitate remote meetings, while exploring tools and technology to stay connected and productive. In addition, you will connect with other parents who are working remotely and share challenges and tips for working from home with children.  This course will also touch on strategies for maintaining mental wellness and it will explore how resilience is often born from crisis.

Career Preparation

40 hours

Course Description

This course introduces students to career preparation strategies.  Students will be introduced to job search strategies, interviews and other career management strategies.

Practicum or Practical Project

120 hours

Description

In this program, students will have the option of completing either a practicum or online practical project. Both opportunities will provide students with 

an integrated work and learning experience.

Online Learning

Study Anywhere
You choose where you learn. Robertson Online offers flexible courses that give you the freedom to study where, when and how it works best for you. You’ll stay up-to-date with weekly assignments and quizzes on Brightspace, so you won’t fall behind.

Instructor Support
Learn from industry professionals who bring real-life experience and insight into the classroom. You’ll have virtual support from your instructors through Brightspace, where you can book video appointments and use the instant messenger to ask questions.

The Power of Brightspace
All Robertson Online courses are hosted on Brightspace, our online-learning hub. You can study anytime, anywhere and access your course materials, submit assignments and connect with your instructors and peers, all through the online tool.

How It Works

Visit the How It Works page to learn more about our online student experience. To learn more about how Brightspace gives you everything you need to succeed in your online courses, click here.

Financial Assistance & Funding

Robertson offers a variety of financial aid opportunities to ease students’ stress and allow them to focus on their studies. If you need extra support, we have flexible funding to accommodate all our students, no matter their financial situation. Our dedicated Financial Aid Officers will help you every step of the way.

Questions about tuition & financial assistance?

Contact Admissions

Practicum

The practicum is an essential part of a student’s program. It is not merely a graduation requirement; it is an extension of the in-class learning. The practicum asks you to apply the skills, theories, and concepts that you learned in your classes in an entry-level work experience situation.

Practicum must begin and end within the dates outlined in your program schedule and enrolment contract. Practicum is a full-time, unpaid commitment and is presently available in 2 formats:

  • A jointly-procured practicum where you work directly with our WorkForce team to enhance your career development skills while obtaining a placement
  • A structured training related project delivered by industry professionals. Developed in response to the COVID 19 pandemic, this option allows you to stay on track to graduate if restrictions prevent physical placements

Industry Attestations

“I am impressed with how thorough the curriculum is. Kudos for covering the home office and legal aspects, which often go overlooked in this field but are critical for success”

-Mike G Girardin, Director of E-Commerce, Western Glove Works (Silver Jeans Co./JAG Jeans)

Let's Get Started

Fill out the form below and one of our Student Admissions Advisors will get in touch with you to guide you through enrolling for this program and answer any questions you have.

Speak with admissions
1 (855) 333-9319
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Program Availability

This program is offered at multiple Robertson College campus locations and via Robertson Online. Select a campus below to view campus specific information, like schedule information and enrolment dates.

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Calgary
Edmonton
Winnipeg