Explore This Program
Program Overview
The e-Commerce Professional program will provide you with a deep understanding of business operations, online sales strategies, and how to use various platforms to conduct digital sales or conversions on a website when running your own business or being part of an e-commerce team.
Employer Testimonials
“During the last 6 months, I have been working with Robertson Workforce to place students within the business I manage. Being new to the area I have found the resources that are offered to be extremely helpful while I acclimate myself. The students have overall been courteous and attentive to their work and have made themselves indispensable to the daily operations here. I would recommend this program to anyone looking for extra help and a pre-screening of potential candidates for placement within an organization. Thank you to Robertson College for the opportunity to work with them.” — Canadian Tire
This program is licensed under Alberta’s Private Vocational Training Act (PVTA) and Manitoba’s Private Vocational Institutions Act (PVIA).
Program Delivery
On-Campus
- This program is delivered through one of our campuses.
- Study and collaborate with your peers on campus, with instructor support along the way.
- Enjoy the benefits of Robertson Workforce during and after your studies.
This program is offered at multiple Robertson College campus locations. Select a campus below to view campus specific information, like schedule information and enrolment dates.
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Program Details
Admission Requirements
Our admissions agents can work with you to ensure you meet the program’s criteria. This program is not currently open to International Students.
Need advice? A Student Admissions Advisor is here to support you.
Contact AdmissionsCareer Opportunities
Graduates will find employment in businesses of all sizes, across a variety of sectors.
- E-Commerce Specialist
- Customer/Client Support Agent
- Support Advisor
- E-Commerce Store Manager
- E-Commerce Operations Specialist
- Customer Support Team Leader/Lead
- Site Merchandiser or eCommerce Merchandise Manager
- Technical Support Specialist
- E-Commerce Partnership Manager
- E-Commerce Account Manager
- E-Commerce Coordinator
- Entrepreneur / Business Owner
- E-Commerce Marketing Assistant
- Merchant Support
- Support Advisor
- Marketing Coordinator
- Customer Success Manager
Navigate Your Career with Workforce
At Workforce, we commit to your success from enrolment to graduation and beyond. Our dedicated team of experts will provide you free lifetime career services — whether you need help securing a practicum placement, building a compelling resume, preparing for interviews and everything in between. No matter where your career journey takes you, we’ll be here, supporting you every step of the way.
Next Start Dates
New start dates are being released all the time. Contact us for more dates.
Not near a Robertson campus?
This program is also available
online.
Topics of Study
Introduction to e-Commerce - 60 Hours
This course introduces students to the field of e-commerce and provides students with the opportunity to understand the significance and impact of e-commerce on the economy and society. Students will be introduced to the history of e-commerce, relevant e-commerce models, standards of practice, legislation, and regulatory guidelines. Students will explore emerging issues and trends within the discipline.
Business Operations - 120 Hours
This course introduces students to business operation concepts related to e-commerce. Students will become familiar with the use of Customer Relationship Management (CRM) systems and how they are used to support e-commerce. Students will also develop an understanding of electronic transactions, shopping cart and product delivery, supply chain management, and security strategies. Students will also learn about e-commerce platforms such as Shopify, Infusionsoft, WooCommerce, PayPal, WePay, and Stripe.
Business Communication - 60 Hours
This course provides students with the knowledge and tools to communicate effectively and professionally in the workplace. Students will be introduced to essential skills in writing, speaking, formal presentations, and the use of technology to enhance workplace communication.
Project Management - 80 Hours
This course will provide students with the skills, knowledge, and tools to manage and execute projects efficiently and successfully.
Digital Analytics - 60 Hours
This course introduces students to the data acquisition and marketing analytics used in e-commerce. Students will learn to gather and analyze data using a variety of web and social media tools such as Google Analytics, Tag Manager, Data Studio, Search Console, Trends, Facebook, YouTube, Twitter, and Instagram Business. Students will develop the capacity to use data acquisition and marketing analytics to inform business planning.
Marketing Strategies - 80 Hours
This course introduces students to the scope of e-commerce marketing strategies. Marketing strategies such as email marketing, social media, blogging, video marketing, storytelling, and developing campaigns will be explored. Students will be given the opportunity to develop hands-on skills in each of these areas.
e-Marketing - 60 Hours
This course introduces students to the fundamentals of marketing as it applies to e-commerce. In this course, students will develop an understanding of marketing theory, market research, entrepreneurship, marketing processes and techniques, and market planning. Students will be introduced to strategy development, entrepreneurship, and personal business planning. This course introduces students to the importance of effective marketing and entrepreneurship skills.
Website Development - 80 Hours
This course introduces students to the skills necessary to design, create, and enhance Web pages for e-commerce use. Students will develop skills to create and publish Web pages that include text, hyperlinks, images, tables, frames, forms, sound and video. Students will develop basic HTML and CSS skills. Students will be given the opportunity to apply their learning by developing their own e-commerce website with a linked mobile platform. Students will be introduced to programming languages such as Javascript and Python.
Search Engine Optimization (SEO) - 80 Hours
This course introduces students to Search Engine Optimization (SEO) language and techniques. Students will develop a conceptual understanding of SEO principles, develop an understanding of the use of keywords, and understand how to optimize search rankings. Students will develop the capacity to use SEO analytics to inform business planning.
User Experience Design - 40 Hours
This course introduces students to effective e-commerce design principles. Students will be introduced to User Experience (UX) Design and User Interface (UI) Design and how these fields interact to develop effective and engaging user experiences. Students will develop an understanding of the principles of UX and UI, become familiar with the concept of accessibility, and develop an understanding of how to implement effective e-commerce design strategies.
Customer Relations Management - 40 Hours
This course provides a foundation for customer service, and focuses on building life-long customer relationships through the development of positive customer care approaches specific to e-commerce.
Trends and Disruptions in e-Commerce - 20 Hours
In this course, students will explore trends and disruptions in the e-commerce industry and have an opportunity to research and present one trend or innovative practice of their choice to further explore an area of interest.
Internet Law and Legislation - 20 Hours
In this course, students will learn about Internet laws and legislation pertaining to e-business. They will explore fair dealings, intellectual property rights, and Copyrights and discuss the role and role of patents, trademarks, and domain names. This course will also touch on cyber crime as related to online sales and marketing.
Remote Work Essentials - 20 Hours
In this course, you will learn strategies for working remotely and leading a remote team. You will discuss how to participate in and facilitate remote meetings while exploring tools and technology to stay connected and productive. In addition, you will connect with other parents who are working remotely and share challenges and tips for working from home with children. This course will also touch on strategies for maintaining mental wellness and it will explore how resilience is often born from crisis.
Career Preparation - 40 Hours
This course introduces students to career preparation strategies. Students will be introduced to job search strategies, interviews, and other career management strategies.
Practicum - 120 Hours
The Practicum experience is composed of an integrated work and learning experience. Students are expected to complete a practical experience in a professional setting. This course is designed to help students integrate academic learning with the realities of the work environment.
Tuition & Fees
The total amount is inclusive of all program registration fees, ebooks, and courseware. The tuition amount for Manitoba enrolment contracts also encompasses a Training Completion Fund (TCF) fee.
Financial Assistance & Funding
Robertson offers a variety of financial aid opportunities to ease students’ stress and allow them to focus on their studies. If you need extra support, we have flexible funding to accommodate all our students, no matter their financial situation. Our dedicated Financial Aid Officers will help you every step of the way.
Questions about tuition & financial assistance?
Contact Admissions
Practicum
Practicum is a chance to gain real-world experience in your field of study, and it brings you one step closer to your career!
Apply Your Knowledge
Turn what you’ve learned into real-world action by embracing challenges and exploring business opportunities.
Gain Hands-on Experience
Impress your employer to boost your hiring chances. Our Workforce Team will guide you in securing a practicum that provides valuable experience.
Build Industry Connections
Make a strong impression during your practicum. Even if not hired, your host can be a key reference in your job search.
Tailored for Success
The Workforce Team will match your practicum to your strengths and career goals, setting you up for a successful start.
Industry Attestations
“I am impressed with how thorough the curriculum is. Kudos for covering the home office and legal aspects, which often go overlooked in this field but are critical for success”
-Mike G Girardin, Director of E-Commerce, Western Glove Works (Silver Jeans Co./JAG Jeans)
Let's Get Started
Simply fill out the form below and one of our Student Advisors will provide any extra information you need and get your account activated as early as today.
Program Availability
This program is offered at multiple Robertson College campus locations. Select a campus below to view campus specific information, like schedule information and enrolment dates.