fundamentals of leadership
School of Business

Social Media Basics for Professionals

This course provides an overview of social media in the context of use by professional individuals and organizations and how these platforms can be effectively used to connect with a diverse range of intended audiences

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Immerse yourself in our shared digital reality and discover the value of social media.

With the proliferation of social media platforms being used by individuals and organizations globally, it’s critical to understand the value social media can provide and the strategic ways professionals can realize that value. This course immerses you in our shared digital reality and builds awareness around the usage of popular social media platforms and tools. Topics of professionalism and personal brand marketing on social media are also discussed.

Course Highlights

Learners who successfully complete this course will be able to:

  • Discuss the value of social media for professionals
  • Identify the purpose of social media platforms to build professional presence
  • Demonstrate professional etiquette on social media platforms
  • Gain a perspective into the value of storytelling on social media 

 

*Students who successfully complete this course will receive an e-certificate.

Course Details

Quick Facts

Format:

Online Micro-Course

Length:

10 Hours completed at your own pace

Course Price:

$150 CAD

Who is Eligible?

This online course can be taken by anyone. There are no specific requirements for entry. The course is suitable for professionals (of all ages) who would like to develop or enhance their professional presence on social media platforms.

Flexible Learning

Study Anywhere
With micro-courses, you choose where you learn. Our flexible course format gives you the freedom to study where, when and how it works best for you – you set your own schedule.

24/7 Access
Thanks to our online learning hub Brightspace, you have access to your course materials 24 hours a day, 7 days a week. Pick up your coursework when it makes sense for you.

Boost Your Resume
Once you’re done, you’ll get to add an E-Course Certificate to your resume, boosting your credibility, skills and competitive advantage in your current or future career.

Terms and Conditions

Refund Policy

Refunds will only be considered when requested within two weeks of the date of registration and for learners who have not completed more than 25%.  

  1. Days 1-7 after registration; learners will be eligible for a full refund if they have not completed more than 25%.
  2. Days 8-14 after registration; learners will be eligible for a refund minus $50.00 administration fee if they have not completed more than 25%. 
  3. No refund will be issued for learners who have completed more than 25% within two weeks following their registration.
  4. No refund will be issued for learners after the two weeks following their registration.
  5. To be eligible for a refund, students must submit an email request to the Micro Course Team at [email protected] within the specified timeframe.

 

Course Access Duration

Learners are able to complete this course at their own speed up to a maximum of three months. At the three month expiry, any learner who has yet to complete the course will be unenrolled, leading to loss of access.

Course Price
$150 CAD
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