Take your marketing skills to the next level by thinking more strategically.
This course introduces students to the scope of e-commerce and digital marketing strategies. Marketing strategies such as email marketing, social media, blogging, video marketing, storytelling, and developing campaigns will be explored. Students will be given the opportunity to develop hands-on skills in each of these areas.
Course Highlights
Learners who successfully complete this course will be able to:
- Demonstrate how to use email marketing to support E-Commerce strategy.
- Use social media to support e-commerce strategy.
- Use blogging to support e-commerce strategy.
- Describe video marketing to support e-commerce strategy.
- Use Google AdWords to support e-commerce strategies.
- Develop the skills to create online web-marketing campaigns.
- Recognize the place of story in effective e-commerce strategies.
- Evaluate the KPI’s of marketing initiatives.
Students who receive a minimum grade of 70% in this course will be eligible for transfer credit into Robertson’s e-Commerce Professional program.
*Students who successfully complete this course will receive a digital badge and e-certificate.
Course Details
Quick Facts
Format:
Online Micro-Course
Length:
60 Hours completed at your own pace
Course Price:
$780 CAD
Who is Eligible?
This online course can be taken by anyone. There are no specific requirements for entry. The course is suitable for young professionals who may be interested in pursuing a career in Marketing; professionals who are looking to up-skill by familiarizing themselves with marketing concepts and strategies for their current role; and entrepreneurs who run a small business and are responsible for their own marketing efforts.
Flexible Learning
Study Anywhere
With micro-courses, you choose where you learn. Our flexible course format gives you the freedom to study where, when and how it works best for you – you set your own schedule.
24/7 Access
Thanks to our online learning hub Brightspace, you have access to your course materials 24 hours a day, 7 days a week. Pick up your coursework when it makes sense for you.
Boost Your Resume
Once you’re done, you’ll get to add an E-Course Certificate to your resume, boosting your credibility, skills and competitive advantage in your current or future career.
Terms and Conditions
Refund Policy
Refunds will only be considered when requested within two weeks of the date of registration and for learners who have not completed more than 25%.
- Days 1-7 after registration; learners will be eligible for a full refund if they have not completed more than 25%.
- Days 8-14 after registration; learners will be eligible for a refund minus $50.00 administration fee if they have not completed more than 25%.
- No refund will be issued for learners who have completed more than 25% within two weeks following their registration.
- No refund will be issued for learners after the two weeks following their registration.
- To be eligible for a refund, students must submit an email request to the Micro Course Team at [email protected] within the specified timeframe.
Course Access Duration
Learners are able to complete this course at their own speed up to a maximum of six (6) months. At the six (6) month expiry, any learner who has yet to complete the course will be unenrolled, leading to loss of access.