School of Business

Business Administration - Event Planning and Hospitality Diploma Program

Students in this program acquire general administrative and business knowledge with a focus on event and hospitality management.

Program Delivery


Program Overview

Build a meaningful career that immerses you in your city’s culture with the Business Administration – Event Planning and Hospitality Diploma Program. In this comprehensive program, you will gain foundational business-administration skills along with the expertise needed to thrive in hospitality to effectively plan, promote and manage events such as weddings, corporate events, and festivals. 

This program is licensed under Alberta’s Private Vocational Training Act (PVTA) and Manitoba’s Private Vocational Institutions Act (PVIA).

  • Learn all the key components to planning successful events of all sizes
  • Gain an understanding of hospitality sales and marketing
  • Learn how to build and manage vendor contracts
  • Develop your computer skills and learn to use Microsoft Windows applications including Word, Excel, and PowerPoint

Program Delivery

Online Learning

  • Study on your own schedule with the option to attend live lectures throughout the week to connect with your instructor.
  • Remote learning doesn't mean you're doing it on your own! You will always have the support of your instructors and education team through video calls, discussion boards and more.
  • Brightspace helps you stay on track and hold you accountable while giving you flexibility.

Visit our Online Learning to learn more about this delivery format.

Program Details

Quick Facts



38 Weeks (9.5 Months)



4 Weeks
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Admission Requirements

Our admissions agents can work with you to ensure you meet the program’s criteria. This program is not currently open to International Students.

Need advice? A Student Admissions Advisor is here to support you.

Contact Admissions

Career Opportunities

  • Event Planner 
  • Event Manager
  • Event Representative
  • Event Coordinator
  • Events Assistant
  • Event Day Coordinator
  • Food & Beverage Manager
  • Sales & Event Coordinator
  • Event Sales Representative
  • Hospitality Assistant
  • Hospitality Coordinator
You could be earning in less than a year

Navigate Your Career with Workforce

At Workforce, we commit to your success from enrolment to graduation and beyond. Our dedicated team of experts will provide you free lifetime career services — whether you need help securing a practicum placement, building a compelling resume, preparing for interviews and everything in between. No matter where your career journey takes you, we’ll be here, supporting you every step of the way.

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Next Start Dates

Online on your own time with 3 real-time optional sessions per week with your instructor.

May 27, 2024
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June 24, 2024
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New start dates are being released all the time. Contact us for more dates.

Topics of Study

Administrative Office Procedures - 60 Hours

Introduces students to common office procedures. Topics such as human relations; organization structure and office layout; office technology; front-line reception; aspects of business communication specific to the office professional; and record keeping are covered.

Microsoft Office Applications - 80 Hours

Prepares students to perform functions common to all Microsoft Windows applications. Elements include the ability to create and manipulate Word, Excel, or PowerPoint applications, modify the display of toolbars and other on-screen elements, use online help, and perform file management, editing, formatting and printing functions common to most Windows applications.

Keyboarding - 20 Hours

Improves touch typing skills on a keyboard with a focus on improving speed and accuracy. This course increases job efficiency and and understanding of work station ergonomics.

Digital Marketing Fundamentals - 60 Hours

This course is designed to introduce learners to digital marketing strategies that will deliver immediate value to an organization. Topics covered include the principles of branding, the importance of brand aesthetic and visual brand identity, using digital marketing tactics, selecting domain names, optimizing keywords, and applying search engine optimization (SEO) principles, email marketing, and managing marketing budgets.

Business Communications - 60 Hours

Provides students with the knowledge and tools to communicate effectively and professionally in the workplace. Students are be introduced to essential skills in writing, speaking, formal presentations and the use of technology to enhance workplace communication.

Customer Service - 20 Hours

Provides a foundation for customer service, and focuses on building lifelong customer relationships through the development of positive customer care approaches.

Career Preparation - 40 Hours

Introduces students to strategies for a successful job search, interview and career management. Students understand who they are, the skills they offer, what to expect from professional employment and what employers expect of them.

Introduction to Human Resources - 20 Hours

Provides a general overview of the human resource functions that assist an organization deliver value through proper management of the employee lifecycle.

Introduction to Business - 40 Hours

Introduces students to a broad overview of the world of business. Students consider how various external factors affect business. Students consider the role of economics, information technology, management, global trends, finance, human resources and production play in Canadian business.

Organizational Behavior - 80 Hours

Teaches interpersonal skills and the effect people’s behaviour has on an organization. Students study individual behaviours, individuals within a group and inter-group behavior.

Event Management - 60 Hours

Develops skills and knowledge in administration, event planning and management, risk management planning and human resource management.

Hospitality Sales & Marketing - 40 Hours

Focuses on the hospitality market, applying a practical approach to hotel and restaurant sales and marketing.

Wedding Planner - 40 Hours

Provides a step-by-step approach in introducing students to a career as a wedding planner. Students are trained on working with clients and negotiating contracts with vendors.

Event Coordinator - 60 Hours

Assists students with attaining valuable knowledge in becoming a skilled, educated, professional event coordinator. The course provides instruction in areas such as event coordination, marketing plan implementation, risk management implementation, human resource coordination and professionalism.

Learning Experience

Convenient Online Learning
Instruction is delivered online via Brightspace, our online learning platform. It is where you will access your course materials, submit assignments, or attend real-time sessions in your virtual classrooms.

Learning on Your Own Time
All real-time sessions are optional. You may choose to join in or watch the recording at a later date at your own convenience.

Industry-Leading Instructors
Learn from industry professionals who bring real-life experience into the classroom. You can book office hours or get virtual support from your instructors through Brightspace, where you can schedule video appointments and use instant messenger to ask questions.

Lifelong Career Services
Connect with a career specialist in your field who will help you find a meaningful place to start your career. As a graduate, you’ll have lifelong access to student services that will help you with resume building, interview preparation and networking.

How It Works

Getting Started

Our flexible start dates give you plenty of opportunities to plan for school and live your life around it.

Taking the Course

All Robertson Online courses are hosted on Brightspace, an online platform designed to give you everything you need to succeed in remote learning.

Entering the Workforce

Our programs set you up to adapt to industry changes and thrive in our modern digital workforce.

Visit the How It Works page to learn more about our online student experience. To learn more about how Brightspace gives you everything you need to succeed in your online courses, click here.


The practicum is an essential part of a learner’s program. It is both a graduation requirement and an extension of in-class learning. The practicum asks you to apply the skills, theories, and concepts that you learned in your classes in an entry-level work experience situation. 

Practicum must begin and end within the dates outlined in your program schedule and enrolment contract. Practicum is a full-time, unpaid commitment, and is jointly-procured — where you work directly with our Practicum team to obtain a training-related placement.  Your active participation with our Practicum team in the search for your practicum placement will enhance your career development skills, industry networking opportunities, and professional communication skills.

Let's Get Started

Simply fill out the form below and one of our Student Advisors will provide any extra information you need and get your account activated as early as today.

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Program Availability

This program is neither available on campus or via Robertson Online.

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