Online Management Course: Ecommerce

Box with an ecommerce cart image

Over the years (and especially over the course of the pandemic), e-commerce has become one of the most popular forms of business. This is a field that will only continue gaining momentum over the years and will continue to offer an abundance of job opportunities. 

Our online Intro to e-Commerce business management program will give you a well-rounded understanding of business operations, online sales strategies and skills to make digital sales and website conversions – essential skills if you’re ready to dip your toes into the field.

Whether you’re a student looking to start their career or a business owner wanting to refine their digital sales skills, this is an excellent online business management course to help you succeed in your business career.

Advantages of an ecommerce course

Our Intro to e-Commerce micro-course will give you a great introduction to what you could be doing in a digital marketing/business career. Since technology is at the forefront of so many businesses, this is a great starting point for your career pursuit.

Here are some of the advantages of enrolling in an ecommerce marketing course with a certificate: 

  • You’ll gain a well-rounded set of skills and knowledge. By taking an ecommerce training course online, you’ll learn how to navigate online platforms and understand how they impact user behaviour – two key fundamentals of online business. 
  • You’ll be able to reach the right people. Online business tools, including advertising and marketing platforms, allow you to target specific customers from specific groups. If you can learn to narrow down who you’re trying to reach, you’ll have more success with your business goals. 
  • You’ll save money long-term. Digital marketing and online business is typically more cost-effective than more traditional forms of advertising and sales (like TV, radio, print, out of home). If you can get your business online, you’ll save money and reach a wider range of potential customers. 
  • You’ll learn how to get measurable results. If you’ve never used digital marketing for your business, you’ll quickly learn that you’ll get accurate, measurable results that will help guide your business decisions. It can be a game-changer if you’ve never delved into this type of marketing.
  • You’ll stay competitive. These days, everyone is online. If you can refine your online presence, you’ll have a better chance at keeping up with or exceeding your competition. 
  • You’ll open the door to many job opportunities. Ecommerce skills are versatile, and having a strong toolkit can help you pursue a variety of careers including digital marketing, entrepreneurship, user experience and more. 

What to expect from the Intro to e-Commerce course?

Intro to e-Commerce is the perfect starting point for your career in e-business. Whether you’re wanting to build on your current skillset or gain some new skills in preparation to switch careers, this is a great course to start that journey. 

In 60 hours completed at your own pace, you’ll gain a deep understanding of business operations, online sales strategies and be able to use various platforms to conduct digital sales or conversions on a website. You’ll learn to gather and analyze data using web and social media tools including Google Analytics, Data Studio, Facebook, Twitter and more. You’ll also learn about e-commerce platforms such as Shopify, Infusionsoft, WooCommerce, PayPal and more. This course costs $1875 CAD.

Here are the course highlights: 

  • Understand the activities and value of e-commerce
  • Apply e-commerce best practices
  • Describe ethical, legal and regulatory requirements of the field
  • Manage e-commerce projects
  • Enhance the user experience
  • Describe e-marketing strategies
  • Use digital analytics
  • Manage business operations
  • Display professional work ethic

Once you’re done, you’ll get to add an E-Course Certificate to your resume and LinkedIn profile.

Get started!

If you’re ready to explore the world of e-business, enrol for our online business management course, Intro to e-Commerce! To register, all you have to do is fill out the form on this page and one of our Student Admissions Advisors will be in touch. You can also check out our blog to learn more about the benefits of online courses. We hope to see you at Robertson! 

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