What Is Business Intelligence?

Business intelligence (BI) encompasses the technology, applications and strategic practices used to collect, store and analyze data. The primary reason business intelligence is valuable is because it helps organizations make data-driven, informative decisions that optimize their performance. 

BI professionals are business champions since they have the analytical skills to interpret data in order to improve processes, efficiency, increase profits, track performance, identify trends and discover/address issues. Sometimes this even involves interpreting data in real time. 

Our Business Intelligence mirco-course will give you the foundation you need to hit the ground running in your career! 

Course Highlights: 

This course introduces learners to the concept of Business Intelligence (BI) and how this serves as a foundation for the data analysis profession. Learners will develop an understanding of the importance of BI approaches.

After finishing this course you will be able to:

• Explain the fundamental concept of business intelligence.
• Describe how data can positively impact an organization.
• Explain the value of using Business Intelligence (risk management, profitability, trend analysis, competitive analysis, etc.).
• Describe the key concepts and components of Business Intelligence.

*Learners who successfully complete this course will receive a digital badge and e-certificate.

How BI can support your company

How your company uses BI data impacts how they stand apart from competitors. Here are some ways strategic decision-making can positively impact your company:

Ability to gather customer insights

You get to know your audience by interpreting their data. The better you know your customers, the better you can serve them by creating content or products they want to buy. BI data allows you to create customer personas that will help you understand their age, search history, gender, and what they’re looking for. This data can be used to properly target customers so you can feel confident your marketing budget will be spent effectively.

Marketing improvements 

If you’re trying to speak to a specific audience, you need to know who they are. Analyzing BI data can narrow down your search and help you make the appropriate marketing decisions to be successful. Without the proper data, you run the risk of wasting dollars and failing to reach your business goals. 

Improve business visibility 

If you’re staying on top of your business data, you’ll have a better idea of what is going on within your business. Keeping a close eye on how things are going allows you to tackle any issues that come up quickly, as well as figuring out why issues happen in the first place. Overall, staying on top of data insights helps organizations to improve and pivot as needed.

Improve efficiency across the organization

BI data isn’t just used for marketing campaigns or business decisions – it also allows organizations to reflect on how projects or new processes performed. Even if something went wrong, it’s still valuable information that allows businesses to improve future projects and increase efficiency. 

Get started!

If you’re ready to explore the world of Business Intelligence, enrol for our online Business Intelligence course. To register, all you have to do is fill out the form on this page. You can also check out our blog to learn more about the advantages of taking a BI course. We hope to see you at Robertson!