Whether you are just starting out or looking to upgrade your skills, the Robertson College Business Administration diploma program will help you develop the skills and business knowledge that today's employers are looking for.
The Robertson College Winnipeg Business Administration (BA) diploma program will prepare you for a variety of entry-level positions in the business sector, including in marketing & sales, financial services, human resources or management. You will learn essential business fundamentals that are relevant in today’s workplace.
- Gain a comprehensive overview of Canadian Business and learn the fundamentals of the Canadian economic system
- Learn the fundamentals of marketing, sales, human resources, entrepreneurship, social responsibility, and accounting
- Gain an understanding of the legal system in Canada as it relates to business and commerce
- Be prepared to communicate effectively in the business setting with emphasis placed on professional written and verbal communication
- Experienced business instructors provide practical skill-building and mentorship to students as they work towards their career goals
- Be trained in office procedures and business communications, learning to use business tools such as Microsoft Office
Graduates will be qualified to find employment in the business sector (NOC code 4163) with job titles such as:
- Business Development Associate
- Marketing Associate
- Account Manager
- Administrative Coordinator
- Financial Administrator
- Human Resources Coordinator
- Sales Representative
Topics of Study
Applied Business Communications - 40 hours
Develops the professional business skills required to communicate in a dynamic workplace. Students examine the principles of effective writing and have the opportunity to practice professional written and verbal communication in a variety of assignments as well as learn to plan and write professional documents including memos, reports and business letters.
Business Language Fundamentals - 40 hours
Enhances communication skills by learning the rules of vocabulary. Students further develop their word knowledge and have the opportunity to practice using words in their proper context through proofreading skills.
Business Law I & II - 80 hours
Exposes students to the structure of the legal system in Canada, the Canadian government, the organization of the Canadian court system, the Constitution and the Charter. Students are introduced to various legal terms and become familiar with real estate and personal property law, consumer protection legislation, as well as employment, labour and agency law. Students are also introduced to the court system, administrative law, alternative dispute resolution, the government, statute law and common law. Emphasis is placed on tort law, negligence and basic principles regarding contract law.
Business Mathematics - 40 hours
Reviews the fundamentals of business mathematics, starting with a review of the basic principles. Students learn basic business arithmetic and the most efficient methods and solutions to prove answers and ensure accuracy in the process. Further topics include calculating interest, determining retail pricing, profitability, taxes, foreign exchange and commissions.
Business Organization/Social Responsibility - 80 hours
Presents an overview of Canadian business and the fundamentals of the Canadian economic system. In addition, it outlines the steps in starting and managing a successful business with modern use of information technology tools, while controlling costs and managing people. Students learn to calculate the standard of living and how to measure and distinguish between different types of costs.
Digital Applications - 60 hours
Provides a basic understanding of computer hardware and software, including an introduction to the Windows operating system and related office applications including Microsoft Word, Excel, Outlook, PowerPoint and web browsing techniques. Students also learn to operate computers independently, to organize files and folders, produce professional documents, send and manage email and use the Internet for research purposes.
Entrepreneurial Business Management - 40 hours
Introduces students to each aspect of starting and managing a small business, including the basic operating principles and entrepreneurial approaches to business management. Topics include market potential, business and product/service development, analyzing trends, acquiring financial resources, organizational structure and business plan development.
Fundamental Business Accounting - 60 hours
Introduces students to the basic concepts of business accounting, including introductions to GAAP, the accounting cycle and financial statements as well as merchandising, accounting information systems and account receivables. The course also discusses analyzing financial statements; accounting for property, equipment and intangibles and current liabilities.
Human Resource Management - 80 hours
Provides an introduction to the field of human resources, starting with an examination of the environmental and legal issues in Canada. Students are exposed to specific areas of human resources including recruitment, training, compensation, labour relations, workplace safety, performance management and discipline.
Introduction to Business - 40 hours
Provides an overview of business functions and specifically reviews business within the Canadian context. This course examines the relationships between the organization and its owners, employees, customers, suppliers, governments and the community. This course provides a high level overview of the various functional areas within a typical organization as well as explores the current Canadian business environment.
Marketing I - 40 hours
Provides an overview of the decisions that face marketers in today’s business environment. Students learn marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Prepares students for the rapidly changing environment of “dot-com” and “brick and mortar” which includes various e-marketing tactics such as search engine optimization, social media, online advertising and email marketing.
Marketing II (E-Marketing for Business) - 60 hours
Addresses basic principles of e-marketing and the traditional marketing process. Prepares students for the rapidly changing environment of “dot-com” and “brick and mortar,” which includes various e-marketing tactics, such as search engine optimization, social media and email marketing.
Principles of Management - 80 hours
Introduces students to the field of management and emphasizes the knowledge and skills used by successful managers. Throughout the course, students demonstrate specific knowledge and skills in the areas of management history, decision-making, communication, planning, organizing, staffing, directing, controlling and business ethics.
Sales Fundamentals - 80 hours
Focuses students on one part of the communication mix, the sales process. Areas of study include steps in the selling process, developing a sales strategy, sales presentations, role playing, the importance of ethics, telemarketing and using the Internet as a sales tool. Students also utilize sales simulation software.
Sales Management I & II - 80 hours
Provides an overview of the key issues in sales management. Students learn the role and required skills of the sales manager, including leadership, analytical concepts, and time management. Students also study the different categories of sales forecasts, and learn to develop performance criteria and sales reports.
Sales Management II explores the major concepts and theories
of bargaining and negotiation. Students learn to strategize, plan, and implement the negotiation process, including leverage and ethical approaches. In addition, students take part in negotiations of varying complexity.
Career Strategies - 20 hours
Prepares students to conduct a thorough employment search strategy that incorporates personal marketing, assessment of skill inventories, and an understanding of the job market in the student’s relevant industry/sector.
Ken Matthews is a Supply Chain professional with a history of over 40 years serving the business community of Manitoba. The majority of that experience centred around manufacturing in both the air and bus industries, followed by a short stint in the grain bin manufacturing industry and ten years in healthcare. Ken’s supply chain experience includes expediting, lean procurement and procurement. Upon retiring from the industry, Ken decided to share his knowledge and experiences with students and joined Robertson College as an instructor. Ken holds a Bachelor of Commerce (Hons.) from the University of Manitoba.
George Coleman has worked at various levels in education and training for over 20 years both in administration and as a classroom instructor. George holds a Master of Science Degree in Educational Leadership, Bachelor of Science in Economics & Management, Diploma in Teaching and the Manitoba Professional Certificate (Manitoba Teaching License).
Julian Myers-Coleman is a committed educator with extensive experience in facilitating learning for age-appropriate learners. She has worked at various levels of education and has over 25 years of experience both as a classroom teacher and in administration. She holds a Bachelor’s Degree in Education, majoring in Mathematics, as well as the Manitoba Professional Teaching Certificate.
Roger Todd received his Master’s Degree in Political Studies from the University of Manitoba. Having won a scholarship to study in Goettingen, Germany, Roger’s Ph.D. research was focused on the origins of the First World War. Once back in Canada, Roger held a long and accomplished career in public service, retiring after serving as a management consultant for the RCAF for 24 years. Roger also holds a Master’s in Public Administration which he earned in 1994. Since 2001, Roger has been teaching in post secondary education having taught at the University of Winnipeg, the Royal Military College, the Canadian Mennonite University and the University of Manitoba. He is now teaching Business Administration at Robertson College.
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